Meet Hovi Creative

Hovi Creative is a sustainability consultancy that drives positive impact through creative sustainability solutions, insightful education and meaningful content. Our mission is to enable resiliency by helping companies with their sustainability goals and actions.

Hovi Creative works always from a design perspective by combining methods from sustainable design management, design thinking, and trend-forecasting.

Sustainability is a complicated and fuzzy entity and the definitions vary. We believe that no sustainable action is too small to start with, after all, even a jogging hobby is started with small spurts, not a marathon. Often the companies are already making significant progress that could be labelled as sustainable, but are unsure how to communicate these actions. That’s when Hovi Creative comes along. We guide, facilitate, train and communicate sustainable strategies and actions.

We think that sustainability should be an incremental part of all companies’ strategies and efforts. That’s why we offer sustainability strategy services, as our goal is to integrate sustainability into companies everyday operations and decisions.


Hovi Creative was founded in 2018 out of Karoliina’s personal motivation to enable companies to be more responsible towards the environment and people. Having worked in fashion for more than 15 years, Karoliina was painfully aware of fashion’s sustainability challenges. Before starting her own company, she was working as a fashion designer, trend-forecaster and development manager. Even though these positions were really interesting and creative, there was no real chance to make a positive impact. The frustration led to a strong urge to start working along with one’s values and while simultaneously promoting sustainable development. Studying at Aalto University gave her new perspectives, knowledge and finally the courage to take a leap of faith. In August 2019, the team grew with a new member as Meri joined the company.



  • Hovi Creative’s combination of creative content skills and sustainability expertise helps to harness the values of meaningful sustainability actions.

  • We educate and coach people and companies in all sustainability-related issues.

  • We help companies to determine their sustainable design strategy and to discover the best-suited sustainability actions to match the strategy.

  • Our content services cover the whole process, from strategy to content creation, graphic design and community management.

Hovi Creative’s clients come from different backgrounds and fields, yet they all have one thing in common: they believe in harnessing sustainability’s possibilities for creating more resilient companies and organizations.


Education and training are one of our pillars as we want to spread the word about sustainability. Hovi Creative offers sustainability training solutions for companies and educational audiences. We specialise in sustainability from design and lifecycle perspective with lectures that are both engaging and comprehensive.

Sustainable design management workshops aim to create a sustainability strategy and set actions on how to implement it. As consultants and facilitators, we guide the participants through the workshop. After the workshop, all participants will understand sustainability’s challenges and opportunities. Together, we identify and ideate solutions on how to address these challenges.

Sustainability and impact communication is needed when goals are set and efforts are made as the world needs to know about them. Authentic and real content connects people. Hovi Creative’s content services cover the whole content creation process, from analysis and strategy to content creation and community management. We help your content find its meaning and impact, always with ease.



Hovi Creative is a jolly bunch of strategic creatives, sustainability lovers and design thinkers on a mission to help organisations to be kinder through meaningful actions. The founder of Hovi Creative, Karoliina Hovi, has a solid background in fashion, design & marketing. Karoliina has worked as development manager, trend-forecaster, content creator and fashion designer. She has an MA from Aalto University International Design Business Management and Creative Sustainability programs. The passion for advancing sustainability and talent in creating compelling concepts lead her to found Hovi Creative in 2018.

Project manager Meri Friström-Ståhle joined the team in August. Meri is a versatile retail professional and has an MBA from the Laurea University of Applied Sciences, where she studied Business Administration and Growth Management. Meri is eager to help you to uncover the possibilities of sustainability with her project coordination superpowers. Hovi Creative also cooperates closely with a network of talented professionals, who can join forces with us in delivering the best result.

On Hovi Creative blog, we publish tips, ideas and free resources on sustainability and sustainable marketing. We also look into sustainable development, sustainable fashion and design, and responsible ways of doing impact business. Welcome to follow and explore sustainability.