Luhta

Content strategy & creation


Defining Luhta’s social media strategy for Instagram and Facebook, designing its' concept as well as creating holistic and insightful visual and verbal content.

Concept

Luhta story began in 1907. Brand’s strong heritage is rooted in an active lifestyle and sophisticated sportswear.

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The tone of voice

The captions focus on everyday luxury and being active without compromising the look. A hint of glamour and laughter elevate a sporty lifestyle.

#luhta #luhtacollection #luhtaloves

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Photo credits: Luhta Sportswear Company 2018

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