Autumn 2018 collection launch

Defining Mainio’s social media strategy for the aw 18 "All That Jazz" collection launch, designing its' concept as well as creating holistic and insightful visual and verbal content.


For autumn 2018, Mainio hops on a time machine and flies to an era when the tunes are swinging and the styles are kinging. Put on your Charleston shoes as Gangster & Reporter will lead you to jolly autumn!

The tone of voice

Texts create anticipation of the coming collection launch. The captions communicate the concept’s Jazz Age inspiration in a whimsical manner.

#mainioclothing #allthatjazz #sustainablekidswear


Photo credits: Mainio Clothing Oy/Riikka Kantinkoski 2017