Content strategy & creation
Defining Rukka’s social media strategy for Instagram and Facebook, designing its' concept as well as creating holistic and insightful visual and verbal content.
Rukka, outdoors since 1950 - just add weather! In hot or cold, rain or snow, wind or storm, Rukka sportswear is all about functionality, comfort, and safety
The tone of voice
Weather is not an excuse, it’s an opportunity to be greater. The captions underline functionality and comfort regardless of the weather, or the sport.
#rukkasports #rukka #justaddweather
Photo credits: Luhta Sportswear Company 2018