Rukka

Content strategy & creation


Defining Rukka’s social media strategy for Instagram and Facebook, designing its' concept as well as creating holistic and insightful visual and verbal content.

Concept

Rukka, outdoors since 1950 - just add weather! In hot or cold, rain or snow, wind or storm, Rukka sportswear is all about functionality, comfort, and safety

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The tone of voice

Weather is not an excuse, it’s an opportunity to be greater. The captions underline functionality and comfort regardless of the weather, or the sport.

#rukkasports #rukka #justaddweather

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Photo credits: Luhta Sportswear Company 2018

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