Torstai

Content strategy & creation

Defining Torstai’s social media strategy for Instagram and Facebook, designing its' concept as well as creating holistic and insightful visual and verbal content.

Concept

Torstai is sportswear with a fair heart. Torstai is the world’s first sportswear brand taking part in the Fairtrade Cotton Programme.

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The tone of voice

The tone of the captions emphasise mindfulness and finding the inner balance by being active. Texts create awareness of conscious fashion choices and of the Fair Trade Cotton Programme. #torstaisportswear #thursyay #thursdayfairday #sportswearwithafairheart

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Photo credits: Luhta Sportswear Company 2018

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