Sera Helsinki

sustainability communications & content

SERA Helsinki was born from a love for design and a desire to create a better future. SERA’s roots lie in Scandinavian design, and they intertwine with Ethiopian craftsmanship heritage and the empowerment of people. SERA Helsinki's sustainability communications needed improvement, Hovi Creative was chosen as its partner.

Minna Parikka Workshop

The process

  • We started the process by analysing the current state of SERA Helsinki's sustainability.

  • We created a vision and mission for sustainability.

  • We set UN SDGs and sustainability targets for 2026.

  • We defined three main messages and clarified the text content of the website.

  • We compiled an impact report and visualized production processes.

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“Working with Karolina was very professional and inspiring. She outlined our company’s operating model well and was able to communicate and visualize our strengths excellently.

We got very good ideas on how to develop our operations further to be even more sustainable in the future.”
— Anna Suoheimo, ceo, Sera Helsinki

results & benefits

  • We created a sustainability strategy that includes an action plan for 2021-2025.

  • Clear sustainability goals concretize progress in accessibility and inclusion.

  • Infographics facilitate the perception of complex processes.

  • The impact report summarizes the development work already done and communicates future goals.

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Pictures: SERA Helsinki
Infographics: Hovi Creative